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Course curriculum

  • 1

    WELCOME

    • Read: Welcome to the Course

    • Watch: Navigating Your EMA Course

    • Read: Thank You Contributors

    • Engage: Share Your Goals for the Course
  • 2

    WHY VIDEO MARKETING?

    • Read: Why Video Works

    • Read: Two Types of Video Every School Should Make

    • Bonus: Why Your Brand Needs Video (5 Ways to Stand Out in 2021)

    • Bonus: How to Create a Winning School Brand (podcast)
  • 3

    FINDING INSPIRATION

  • 4

    TOOLS OF THE TRADE

    • Read: Video Production Gear List

    • Engage: Download the Video Planning Guide

    • Read: The Two-Person Film Crew

    • Read: Hook, Hold & Payoff

    • Read: Lower Thirds

    • Bonus: How to Record Yourself on Your Phone

    • Bonus: How to Direct a Drone Film Shoot

    • Read: Best Practices for Working with Vendors

    • Read: You Made a Video, Now What?

    • Bonus: A-Roll and B-Roll

    • Bonus: Royalty-Free Music

    • Bonus: How to Record Audio on a DSLR Camera
  • 5

    ANIMATED EXPLAINER

    • Watch: Affording La Jolla Country Day School Tuition

    • Read: How to Make It

    • Engage: Download the Animated Explainer Production Guide

    • Bonus: Welcome to Admission Academy
  • 6

    EVENT HIGHLIGHT

    • Watch: Powder Keg

    • Read: How to Make It

    • Engage: Download the Event Highlight Production Guide

    • Bonus: How to Edit in the iMovie App

    • Bonus: Taking the Dogs for a Walk
  • 7

    TWO-PERSON TESTIMONIAL

    • Watch: One Student's Story

    • Read: How to Make It

    • Engage: Download the Two-Person Testimonial Production Guide

    • Bonus: Rocky Hill Country Day School
  • 8

    ONE QUESTION, MANY ANSWERS

    • Watch: What Does Ala Viva mean?

    • Read: How to Make It

    • Engage: Download the One Question, Many Answers Production Guide

    • Bonus: What Do You Believe?
  • 9

    ONE STORY, MANY VOICES

    • Watch: From All of Us at EMA

    • Read: How to Make It

    • Engage: Download the One Story, Many Voices Production Guide

    • Bonus: Girls Like You
  • 10

    STUDENT-LED CAMPUS TOUR

    • Watch: Where We Compete

    • Read: How to Make It

    • Engage: Download the Student-Led Campus Tour Production Guide
  • 11

    ADMISSION ACCEPTANCE VIDEO

    • Watch: Freedom I've Been Looking For

    • Read: How to Make It

    • Engage: Download the Admission Acceptance Production Guide

    • Bonus: Congratulations, You Got In!
  • 12

    HOW DID WE DO?

    • Engage: Complete the Course Feedback Form