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Course Curriculum

  • 1

    WELCOME

    • Read: Welcome to Your Course

    • Watch: Overview of Chapters and Lessons (2min)

    • Read: Meet Your Instructors

    • Discuss: Share Your Goals for the Course (10min)
  • 2

    PRE-WORK

    • Read: Using the Resources in This Chapter

    • Engage: What Do You Know About Boarding Schools and Recruiting?

    • Read: Where Independent Schools Stand on Recruiting

    • Listen: A Fresh Take on Boarding Schools Worldwide

    • Engage: A Fresh Take on Boarding Schools Worldwide
  • 3

    RECRUITING AND MARKETING TACTICS

    • Read: Recruiting and Marketing Tactics Aimed at International Students

    • Watch: Recruiting and Marketing Tactics Aimed at International Students

    • Read: Selling Families on the Value of a Boarding Experience

    • Watch: Selling Families on the Value of a Boarding Experience

    • Engage: What Makes Your Boarding Experience Unique?
  • 4

    WHAT PARENTS WANT

    • Read: What is the Ride Report, and Why Does it Matter?

    • Watch: Interpreting the Ride Report

    • Engage: Explain Your Strengths

    • Bonus Material: Read the Ride Report
  • 5

    RECRUITING THAT WORKS FOR YOUR SCHOOL

    • Read: Building a Recruiting Plan That Works For Your School

    • Watch: Building a Recruiting Plan That Works for Your School

    • Engage: Develop a Plan Tailored for Your School

    • Read: Armchair Recruiting (by Josh Clark)
  • 6

    PLAN YOUR RECRUITING TRIP

    • Knowledge Check: Are You A Savvy Traveler?

    • Read: Plan Your Recruiting Trip

    • Watch: Plan Your Recruiting Trip

    • Watch: During Your Trip

    • Watch: Preparing Your Materials

    • Engage: Prepare Your Print Materials

    • Read: EMA Travel Tips from the Experts
  • 7

    STRATEGIES FOR MANAGING INTERNATIONAL PROSPECTS

    • Read: Strategies for Managing International Prospects

    • Watch: What if You're Not Planning a School Fair?

    • Watch: Managing International Prospects

    • Watch: Leveraging Alumni

    • Watch: Finding a Fixer

    • Watch: Following Up With Families

    • Engage: Share a Travel Tip That's Worked for You
  • 8

    GAUGING THE SUCCESS OF YOUR TRIP

    • Read: Evaluating your Return on Investment (ROI)

    • Watch: Assessing and Communicating ROI

    • Watch: Gauging Your Success

    • Engage: Unpacking Your Trip

    • Bonus Material: Tool for Calculating ROI
  • 9

    BONUS RESOURCES

    • Regional Trends and Best Practices: Slides from 2022 Cairo Presentation

    • International Student Survey

    • Listen: How COVID-19 Has Affected the Demographics of Enrollment
  • 10

    CONCLUSION

    • Read: Evaluating Your Learning

    • Write: What Have You Learned?
  • 11

    HOW DID WE DO?

    • Engage: Complete the Course Feedback Form