Course curriculum

  • 1

    ORIENTATION

    • Read: Welcome to Your Pre-Conference Course (2min)

    • Watch: Overview of Chapters and Lessons (2min)

    • Engage: Register For the Live Discussion Group Every Wednesday at 4PM ET (5min)

    • Engage: Complete the Course Pacing Guide (10min)

    • Discuss: Share Your Goals for the Course (10min)

    • Bonus: Look Good and Sound Good on a Video Call

    • Bonus: Meet Your Instructors (3min)

  • 2

    ASSERT YOUR SCHOOL'S CERTAINTY IN A TIME OF UNCERTAINTY

    • Read: Is Your School's Messaging Right for Right Now? (2min)

    • Pre-Read: Two Blog Posts

    • Watch: Bold Messaging for Now (32min)

    • Engage: Session 1 Post Video Handout (20min)

    • Engage: BrandEquation Guide (20min)

    • Pre-Read: Two Blog Posts

    • Watch: Three Musts for a Stand-Out Admission Campaign This Year (25min)

    • Engage: Session 2 Post Video Handout

    • Engage: Minute Message Model (20min)

  • 3

    ONLINE / SOCIAL DISTANCE RECRUITING

    • Read: How to Prepare for Multiple Scenarios in the Fall (5min)

    • Watch: Roundtable Discussion with Enrollment Leaders (45min)

    • Engage: Download Fall Event Audit Guide (30min)

    • Bonus: Listen to a Podcast Regarding Fall Scenario Planning

  • 4

    TOWARD INCLUSION & EQUITY

    • Read: On Having Conversations About Race, Gender & Equity (2min)

    • Watch: A Conversation Dr. Rodney Glasgow (45min)

    • Engage: Guidance for Schools Regarding 'BlackAt' Social Media Accounts from The Glasgow Group (30min)

    • Bonus: Listen to a Podcast with Dr. Derrick Gay

    • Bonus: Racial Equity in Online Environments from University of California

  • 5

    REMOTE INTERVIEWING AND ASSESSMENT

    • Read: Overview of Best Practices and Common Sources of Bias (10min)

    • Watch: A Conversation with Dr. Peg Oliveira from the Gesell Institute (40mins)

    • Watch: Upper School Remote Interviewing (25mins)

    • Engage: Assesment Best Practices Guide - Upper School (20min)

    • Engage: Assessment Best Practices Guide - Lower School (20min)

    • Bonus: Watch a Webinar About Lower School Assessment (50min)

  • 6

    ADMISSION WEBSITE REFRESH

    • Read: The Partnership Between Admission and Marketing (10min)

    • Watch: How to Design an Admission Landing Page (30min)

    • Read: Measuring your Marketing ROI courtesy of Niche

    • Watch: Advanced Tips for Ad Optimization (courtesy of Niche)

    • Engage: Download the Admission Website Best Practices Guide

    • Bonus: Watch a School Video Created During COVID-19

  • 7

    ONLINE EVENT SERIES

    • Read: What is an Online Event Series and How Can it Help You? (10min)

    • Watch: Learn From a School That Created an Event Series for Revenue and Recruitment (25min)

    • Engage: Download Your Online Event Series Jumpstart Guide (20min)

    • Bonus: Explore These Schools With Online Summer Classes

    • Bonus: Listen to a Podcast with Lakefield College School

    • Bonus: The Parent Perspective brought to you by Blackbaud

  • 8

    THE PARTNERSHIP BETWEEN THE ENROLLMENT LEADER AND THE BUSINESS OFFICER

    • Read: How to Have Difficult Conversations About Tuition (10min)

    • Watch: Five Key Questions - The Partnership Between the Enrollment Leader and the Business Officer (30min)

    • Engage: Download the Conversation Guide (20min)

    • Bonus: Read the EMA Special Report

  • 9

    HOST BETTER ONLINE EVENTS

    • Read: How to Teach Culture on a Zoom Call (5min)

    • Watch: Online Meeting Best Practices (3min)

    • Watch: Discover How to Run Live-Hosted Virtual School Tours

    • Engage: Download the Online Meeting Engagement guide (10min)

    • Bonus: List of Online Engagement Tools

  • 10

    MAKE A VIDEO ON YOUR PHONE

    • Read: How to Film Yourself on Your Phone (3min)

    • Watch: Film Yourself Using the Window Method (2min)

    • Watch: How to Edit a Video of Yourself on Your Phone (4min)

    • Bonus: Edit a Video Using Final Cut Pro X

    • Bonus: Compare three methods of video production

  • 11

    SHARE YOUR SOLUTION

    • Engage: Share an Idea or Solution and Learn From Others (10min)

    • Bonus: I Used to Think... Now I Think... (handout)

  • 12

    HOW DID WE DO?

    • Your Feedback is Important to Us!