PROSPECT Partner Program

This course is free of charge to those in the PROSPECT Partner Program and available via purchase for all others.

Course curriculum

  • 1

    Orientation

    • Read: Welcome to the course

    • Read: Meet Your Instructors

    • Watch: Course overview

    • The Basics: What Problems are We Trying to Solve?

    • Engage: What Brings You to the Course?

    • Bonus: Download Slides for 'Basics' Lessons
  • 2

    What is Outbound Marketing?

    • Read: Three Kinds of Marketing

    • The Basics: What is Outbound Marketing and Why Does it Work?

    • Practitioner Interview #1: How & Why Outbound Marketing Works

    • Practitioner Interview #2: Why Direct Marketing is Valuable

    • Engage: Download the Generational Purchasing Worksheet

    • Bonus: The Ride to Independent Schools 2020-2021 (Key Findings)

    • Bonus: Brand & Identity Theory Podcast
  • 3

    Your First Direct Email Campaign

    • Read: What Do You Need for a Direct Email Campaign?

    • The Basics: Preparing for a Direct Email Campaign

    • Practitioner Interview: Getting Started Best Practices

    • Engage: Brainstorm Your Lead Magnet

    • Engage: Download the Direct Email Campaign Guide
  • 4

    Tracking Effectiveness and ROI

    • Read: All About CRMs, UTMs & URLs

    • The Basics: How to Monitor Your Campaign

    • Practitioner Interview: Monitoring Effectiveness

    • Engage: Create & Track Your Own UTM's

    • Bonus: Track ROI of Print Ads with a Custom URL

    • Bonus: Create a UTM (Demo)
  • 5

    Common Mistakes to Avoid

    • Read: Avoid These Three Common Errors

    • The Basics: Examples of Common Errors

    • Practitioner Interview #1: Avoid These Common Errors

    • Practitioner Interview #2: More Common Errors to Avoid

    • Engage: Campaign Audit Worksheet
  • 6

    All About PROSPECT

    • Read: Expand Your Reach With the PROSPECT

    • Watch: Get More Leads and Applicants

    • Bonus: Learn More About PROSPECT
  • 7

    Marketing to Private High School Families

    • Read: How to Market to Private School Families

    • Practitioner Interview: Best Practices for Marketing to Private School Families

    • Engage: Private School Family Content Brainstorm Worksheet

    • Bonus: Recruiting Private School Students, Why Every College Needs a Strategy
  • 8

    What's Next?

    • Connect: Share Your Next Steps

    • Connect: Reach Out to Your Instructors

    • Engage: Your Feedback is Important to Us!

Specifications of the Individual Online Learning Course

Customer shall be entitled to designate one User who will have access to use of the professional development course identified on this webpage, which will be made available by EMA to the one User as specified below for one calendar year:

The asynchronous course identified on this webpage and made available by EMA through the Thinkific platform (subject to Thinkific’s terms and conditions), with the ability for the User to earn a certificate of completion for the completed course.

  • Customer shall be entitled to select only one course pursuant to this Order Form and may not change that selection once submitted.
  • If Customer desires access to additional courses, Customer shall be required to submit an additional Order Form and pay the fees for the additional course.
  • Only EMA Members are entitled to discounted pricing.


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