Pricing Options:

If you are a member, please purchase this course at the Member Price. If you are not a member, please purchase this course at the Non-Member Price. Not a member? Contact [email protected] to get started!

Course curriculum

  • 1

    WELCOME! (30min)

    • Read: Welcome to your course! (2min)

    • Watch: Navigating Your EMA Course (2min)

    • Read: Meet Your Instructors (2min)

    • Engage: Live Call (5min)

    • Engage: Complete the Course Pacing Guide (10min)

    • Discuss: Share Your Goals for the Course (10min)

    • Bonus: Look Good and Sound Good on a Video Call
  • 2

    VALUE PROPOSITION & CUSTOMER RESEARCH (45 MINS)

    • Read: What do we mean by 'value proposition' (3min)

    • Watch: Understanding your value proposition (10min)

    • Engage: Conduct a distributed focus group (30min)

    • Bonus: Slides from "Understanding your value proposition"

    • Engage: Learn the Customer Persona Group Activity (10min)

    • Bonus: Customer Persona Group Activity Slides

    • Bonus: Brand & Identity Theory Podcast (50min)

    • New: Value Proposition Exercises
  • 3

    YOUR WEBSITE (1 HR 30 MINS)

    • Read: Why Do You Have a Website? (3min)

    • Watch: Website Marketing Best Practices (23min)

    • Engage: Observe / Infer / Analyze Homepages (1-2 hrs)

    • Engage: Conduct a Website Audit (1-2 hrs)

    • Engage: Website Audit Template

    • Bonus: Website Management Guidelines
  • 4

    SOCIAL MEDIA (1HR 15MIN)

    • Read: Why is Your School on Social Media? (5min)

    • Watch: Social Media Marketing Best Practices (25min)

    • Engage: Explore & Discuss (45min)

    • Engage: Conduct a Social Media Audit (1-2 hrs)

    • Engage: Social Media Audit Template

    • Bonus: Social Media Guidelines
  • 5

    INTRO TO LEAD NURTURING (40min)

    • Read: Inbound Marketing (3min)

    • Watch: Inbound Marketing Inquiry Nurturing (3min)

    • Engage: Build an Email Campaign (30min)

    • Bonus: Slides from Brendan's Presentation
  • 6

    ACTION PLANNING (35 MINS)

    • Read: The Importance of Action Planning (5min)

    • Engage: Action Planning Exercise & Template (30min)

    • Bonus: Content Mapping

    • Bonus: Top Three 'Must Do's'
  • 7

    LIVE SESSION

    • Engage: Live Q&A on October 28th

  • 8

    WRAP UP AND REFLECTION

    • Engage: What's Next for You? (10min)

    • Your Feedback is Important to Us!