Introduction to Digital Marketing (October Cohort)
Due to its popularity this past summer, we are reissuing this hybrid course. This course is for individuals or teams tasked with digital marketing strategy and implementation.
Read: Welcome to your course! (2min)
Watch: Navigating Your EMA Course (2min)
Read: Meet Your Instructors (2min)
Engage: Live Call (5min)
Engage: Complete the Course Pacing Guide (10min)
Discuss: Share Your Goals for the Course (10min)
Bonus: Look Good and Sound Good on a Video Call
Read: What do we mean by 'value proposition' (3min)
Watch: Understanding your value proposition (10min)
Engage: Conduct a distributed focus group (30min)
Bonus: Slides from "Understanding your value proposition"
Engage: Learn the Customer Persona Group Activity (10min)
Bonus: Customer Persona Group Activity Slides
Bonus: Brand & Identity Theory Podcast (50min)
New: Value Proposition Exercises
Read: Why Do You Have a Website? (3min)
Watch: Website Marketing Best Practices (23min)
Engage: Observe / Infer / Analyze Homepages (1-2 hrs)
Engage: Conduct a Website Audit (1-2 hrs)
Engage: Website Audit Template
Bonus: Website Management Guidelines
Read: Why is Your School on Social Media? (5min)
Watch: Social Media Marketing Best Practices (25min)
Engage: Explore & Discuss (45min)
Engage: Conduct a Social Media Audit (1-2 hrs)
Engage: Social Media Audit Template
Bonus: Social Media Guidelines
Read: Inbound Marketing (3min)
Watch: Inbound Marketing Inquiry Nurturing (3min)
Engage: Build an Email Campaign (30min)
Bonus: Slides from Brendan's Presentation
Read: The Importance of Action Planning (5min)
Engage: Action Planning Exercise & Template (30min)
Bonus: Content Mapping
Bonus: Top Three 'Must Do's'
Engage: Live Q&A on October 28th
Engage: What's Next for You? (10min)
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