Watch: Welcome to Your EMA Course (2min)
Read: Meet Your Instructors (2min)
Engage: Complete the Course Pacing Guide (10min)
Discuss: Share Your Goals for the Course (10min)
Bonus: Look Good and Sound Good on a Video Call
Read: What Do We Mean by 'Value Proposition' (3min)
Watch: Understanding Your Value Proposition (10min)
Engage: Conduct a Distributed Focus Group (30min)
Bonus: Slides from "Understanding Your Value Proposition"
Engage: Learn the Customer Persona Group Activity (10min)
Bonus: Customer Persona Group Activity Slides
Bonus: Brand & Identity Theory Podcast (50min)
New: Value Proposition Exercises
Read: Why Do You Have a Website? (3min)
Watch: Website Marketing Best Practices (23min)
Engage: Observe / Infer / Analyze Homepages (1-2 hrs)
Engage: Conduct a Website Audit (1-2 hrs)
Engage: Access the Website Audit Template
Bonus: Website Management Guidelines
Read: Why is Your School on Social Media? (5min)
Watch: Social Media Marketing Best Practices (25min)
Engage: Explore & Discuss (45min)
Engage: Conduct a Social Media Audit (1-2 hrs)
Engage: Social Media Audit Template
Bonus: Social Media Guidelines
Read: Inbound Marketing (3min)
Watch: Inbound Marketing Inquiry Nurturing (3min)
Engage: Build an Email Campaign (30min)
Bonus: Slides from Brendan's Presentation
Read: The Importance of Action Planning (5min)
Engage: Action Planning Exercise & Template (30min)
Bonus: Content Mapping
Bonus: Top Three 'Must Do's'
Engage: What's Next for You? (10min)
Engage: Complete the Course Feedback Form
