Learning Pass Exclusive

Gain access to this course and all other courses available in Learning Pass for one low annual subscription. You must be an EMA Member to enroll in Learning Pass.

Course curriculum

  • 1


    • Read: Course Overview

    • Watch: How to Use This Course

    • Watch: Meet Your Instructor

  • 2

    Critical Tools: Website & Social Media

    • Read: They Have the Power

    • 002_Social_Media_Overview

    • 003_Reach_vs_Impressions

    • Website Audit

    • Engage: Website Audit

    • Bonus: Podcast on Video Production

  • 3

    Branding Fundamentals

    • Read: They Have a Logo, So They Have a Good Brand... Right?

    • What is Branding?

    • Portrait of a Graduate

    • Bonus: Podcast on How to Create a Winning School Brand

  • 4

    Admissions & Marketing: A Team Approach

    • Read: The 1990s Want Their Silos Back

    • Watch: Admission Marketing

    • Bonus: Podcast on Marketing and Admissions

    • Engage: Create a Content Calendar

  • 5

    Email Marketing Best Practices

    • Read: Yes, Electronic Mail is Still a Thing

    • Watch: Email Marketing Overview

    • Watch: Email Subject Line Best Practices

    • Watch: Email Lists

    • Engage: Create Email Subject Lines

  • 6

    SEO & PPC Simplified

    • Read: Organic, Paid... Or Both?

    • Watch: SEO & PPC, Oh My!

    • Watch: Leveraging Review Sites

    • Engage: Identify Keywords

  • 7

    How Did We Do?

    • Engage: Complete the Course Feedback Form