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Course curriculum

  • 1

    Welcome

    • Read: Course Overview

    • Watch: How to Use This Course

    • Watch: Meet Your Instructor
  • 2

    Critical Tools: Website & Social Media

    • Read: They Have the Power

    • 002_Social_Media_Overview

    • 003_Reach_vs_Impressions

    • Website Audit

    • Engage: Website Audit

    • Bonus: Podcast on Video Production
  • 3

    Branding Fundamentals

    • Read: They Have a Logo, So They Have a Good Brand... Right?

    • What is Branding?

    • Portrait of a Graduate

    • Bonus: Podcast on How to Create a Winning School Brand
  • 4

    Admissions & Marketing: A Team Approach

    • Read: The 1990s Want Their Silos Back

    • Watch: Admission Marketing

    • Bonus: Podcast on Marketing and Admissions

    • Engage: Create a Content Calendar
  • 5

    Email Marketing Best Practices

    • Read: Yes, Electronic Mail is Still a Thing

    • Watch: Email Marketing Overview

    • Watch: Email Subject Line Best Practices

    • Watch: Email Lists

    • Engage: Create Email Subject Lines
  • 6

    SEO & PPC Simplified

    • Read: Organic, Paid... Or Both?

    • Watch: SEO & PPC, Oh My!

    • Watch: Leveraging Review Sites

    • Engage: Identify Keywords
  • 7

    How Did We Do?

    • Engage: Complete the Course Feedback Form