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Gain access to this course and all other courses available in Learning Pass for one low annual subscription. You must be an EMA Member to enroll in Learning Pass.

Course Curriculum

  • 1

    WELCOME

    • Welcome to ATI Mini-Course: Marketing and Events

    • Read: Session Description & Meet Your Instructors (3min)

    • Watch: Navigating Your EMA Course (2min)

    • Discuss: Share Your Goals for the Course (10min)
  • 2

    MARKETING AND EVENTS

    • Watch: Internal Marketing

    • Watch: Communicating with Purpose

    • Watch: Campus Visits & Events

  • 3

    SUPPORTING MATERIALS

    • Read: Refreshing Your Enrollment Journey (courtesy of SchoolAdmin)

    • Watch: Dial Up Your Digital Marketing: Brand Identity Roundtable

    • Bonus: Special Report on Enrollment Issues and Trends
  • 4

    COURSE FEEDBACK

    • Engage: Complete the Course Feedback Form