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Course Curriculum

  • 1

    WELCOME

    • Read: Welcome to the Course

    • Read: Meet Your Instructor

    • Watch: How to Use This Course
  • 2

    THE IMPORTANCE OF A VALUE PROPOSITION

    • Read: What is a Value Proposition?

    • Watch: The Importance of a Value Proposition

    • Engage: Guide Your Thinking

    • Bonus: What is Design Thinking?
  • 3

    SEEING YOUR SCHOOL LIKE AN ANTHROPOLOGIST

    • Seeing Your School With Fresh Eyes

    • Watch: Model Family Interview

    • Engage: Understand the New Family Experience

    • Bonus: Empathy Interviews
  • 4

    COMPETITIVE ANALYSIS

    • Read: A Quick and Dirty Competitive Analysis

    • Watch: Loom Video on Developing a Competitive Analysis

    • Engage: Research Key Competitors
  • 5

    FRAMING YOUR VALUE PROPOSITION

  • 6

    AMPLIFY YOUR VALUE PROPOSITION THROUGH EXPERIENCE DESIGN

    • Read: Understanding Customer Experience Design

    • Watch: Design Thinking Family Experience Map

    • Engage: Amplify Value Propositions Through Customer Experience Design

    • Bonus: Jamboards from the Loom Video
  • 7

    HOW DID WE DO?

    • Engage: Complete the Course Feedback Form