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Course curriculum

  • 1

    WELCOME

    • Read: Welcome to Your Course (2min)

    • Watch: Overview of Chapters and Lessons (2min)

    • Discuss: Share Your Goals for the Course (10min)

    • Bonus: Meet Your Instructors (3min)
  • 2

    DOING MORE WITH YOUR ZOOM BREAKOUT ROOMS

    • Read: Getting the Best Out of Your Breakout Rooms

    • Watch: Participants Choose Breakout Groups

    • Engage: How Are You Using Your Breakout Rooms Creatively?

    • Bonus: Zoom Tutorial: Breakout Groups, Polls & Other Features

  • 3

    DOING MORE WITH YOUR VIRTUAL BACKGROUNDS

    • Read: The Benefit of Virtual Backgrounds

    • Watch: Slides as Virtual Background

    • Bonus: Customizable Zoom Virtual Backgrounds

    • Engage: How Are You Using Virtual Backgrounds Creatively?
  • 4

    HOSTING SUCCESSFUL VIRTUAL EVENTS

    • Read: Virtual School Fairs

    • Read: Virtual Revisit Day Reminders

    • Watch: Three Schools Share their Stories

    • Bonus: Keep Your Virtual Events Safe

    • Listen: We’re All In This Together: How one group of enrollment leaders is working together to better serve families
  • 5

    COMMUNICATING YOUR BENEFITS BEFORE YOUR FEATURES

    • Read: Avoiding Mistakes, Your School's Brand and Ways to Stand Out

    • Watch: A Conversation with Romayne Levee from Mission Minded

    • Engage: Minute Message Model hand-out

    • Bonus: 3 Ways Your School Can Stand Out During this Virtual Admission Cycle

    • Bonus: Communicating Benefits Before Features Checklist
  • 6

    FACEBOOK ADS

    • Read: Audience Targeting in Facebook Ads for Schools

    • Watch: The Benefit and Impact of Using Facebook Ads to Boost Enrollment

    • Engage: Tips for Successful Facebook Advertising

    • Bonus: Tips for Your Social Media Strategy
  • 7

    HOW DID WE DO?

    • Engage: Complete the Course Feedback Form