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Course Curriculum

  • 1

    WELCOME

    • Welcome to ADI Mini-Course: The Importance of the Communications Partnership

    • Session Description & Meet Your Keynote Speaker (3min)

    • Watch: Navigating Your EMA Course (2min)

  • 2

    ASYNCHRONOUS MATERIALS

    • Read: Brand Camp

    • Keynote: Your School’s Value Proposition

    • Bonus : It’s All About Student Retention

    • Bonus: Communications Project Roadmap

  • 3

    SUPPORTING MATERIALS

    • Read: Do You Have a Crisis Communications Plan?

    • Listen: Schools on Social - What's Working? What's Not?

    • Bonus: Special Report on Enrollment Issues and Trends

  • 4

    COURSE FEEDBACK

    • Engage: Complete the Course Feedback Form