Course Curriculum

  • 1

    GET SET FOR SUCCESS!

    • Read: Welcome to Your Pre-Conference Course (2min)

    • Read: Session Description & Meet Your Facilitators (3min)

    • Watch: Navigating Your EMA Course (2min)

    • Read: Zoom Norms & Protocols

    • Engage: Sign up for Live Calls (5min)

    • Engage: Complete the Course Pacing Guide (10min)

    • Discuss: Share Your Goals for the Course (10min)

    • Bonus: Look Good and Sound Good on a Video Call (3min)

    • Bonus: Tell us About You! (10min)
  • 2

    DAY 1: YOUR LEADERSHIP STYLE

    • Read: Navigating Change: A Leader’s Role

    • Read: Turning Crisis into Opportunity: Preparing Your Organization for a Transformed World

    • Welcome: September 14th @ 1:00 pm ET

    • Engage: Crisis Leadership Self-Assessment

    • Bonus: Enrollment Growth in Uncertain Times (courtesy of SchoolAdmin)
  • 3

    DAY 2: UNDERSTANDING SCHOOL FINANCE

    • Read: The Business of Enrollment

    • Keynote: Finance Competency in a Strategic Enrollment Plan

    • Live Q&A September 15th @ 1:00 pm ET

    • Engage: Advisors' Online Office Hours: September 15th @ 3:00 pm ET

    • Bonus: Communicating with Families about Finances and Enrollment

    • Bonus: Refresh Your Enrollment Journey (courtesy of SchoolAdmin)

    • Bonus: Fall 2020 Pulse Survey Results (courtesy of SchoolAdmin)
  • 4

    DAY 3: RELATIONSHIP WITH THE HEAD OF SCHOOL

    • Read: Board Reporting Resources and Strategic Enrollment Management

    • Keynote: The Relationship with Your Head of School

    • Live Q&A September 16th @ 1:00 pm ET

    • Advisors' Online Office Hours: September 16th @ 3:00 pm ET

    • Bonus: Current Heads Reflect on their Pasts as Enrollment Directors
  • 5

    DAY 4: PARTNERSHIP WITH ADVANCEMENT

    • Read: Creating a Culture of Philanthropy

    • Keynote: Partnering with the Advancement Office

    • Live Q&A September 17th @ 1:00pm ET

    • Advisors' Online Office Hours: September 17th @ 3:00 pm ET

    • Bonus: EMA COVID-19 Report- The Next Normal

    • Bonus: Considering the Impact of Institutional Advancement
  • 6

    DAY 5: PARTNERSHIP WITH COMMUNICATIONS

    • Read: Brand Camp

    • Keynote: Your School’s Value Proposition

    • Live Q&A September 18th @ 1:00 pm ET

    • Bonus : It’s All About Student Retention

    • Bonus: Communications Project Roadmap
  • 7

    COURSE FEEDBACK

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