Pricing Options:

If you are a member, please purchase this course at the Member Price. If you are not a member, please purchase this course at the Non-Member Price. Not a member? Contact members@enrollment.org to get started!

Course curriculum

  • 1

    WELCOME

    • Read: Welcome & Course Objectives

    • Watch: Navigating Your EMA Course

    • Read: Meet Your Instructors

    • Engage: Complete the Course Pacing Guide

    • Discuss: Get To Know Your Cohort Participants

  • 2

    THE ENROLLMENT MANAGEMENT SPECTRUM

    • Read: The Difference Between Admission and Enrollment Management

    • Watch: Heather Hoerle Discusses The Enrollment Management Spectrum

    • Engage: Glossary of Key Terms

    • Bonus: International School Admission Industry Report

  • 3

    ADMISSIONS IN EAST ASIA: LOCAL TRENDS & TOPICS

    • Read: An Overview of Trends and Topics in East Asia

    • Watch: A Discussion About Local Trends in East Asia

    • Engage: Online and Community Resources

    • Bonus: Recommended Must Reads

  • 4

    EQUITY & INCLUSION

    • Read: Diversity, Equity, and Inclusion Key Concepts

    • Watch: A Conversation with Joshua Fritts

    • Engage: Inclusivity Walk Protocol Handout

    • Bonus: Further Reading and Questions For Consideration

  • 5

    PARTNERSHIP BETWEEN ENROLLMENT LEADERS & BUSINESS OFFICER

    • Read: The Business of Enrollment Management

    • Read: Why Customer Service Matters

    • Watch: The Partnership Between Enrollment Leaders and Business Officers

    • Engage: Setting Realistic and Measurable Goals

    • Engage: SMART Objectives

    • Bonus: Qualitative Study On The Feelings, Perceptions, Experiences and Expectations Of The CAG Community

    • Bonus: Additional Resources

  • 6

    OPTIMIZING YOUR WEBSITE FOR ADMISSIONS

    • Read: Who is Your Website For?

    • Watch: Website Marketing Best Practices

    • Engage: Download the Website Checklist

    • Bonus: Does Your Website Pass the Whofer Test?

    • Bonus: Brand & Identity Theory Podcast

  • 7

    CREATING ADMISSIONS VIDEOS FOR YOUR SOCIAL MEDIA & WEBSITE

    • Read: Why Video Works

    • Read: Two Types of Video Every School Should Make

    • Watch: How to Edit in the iMovie App

    • Bonus: Taking the Dogs for a Walk

    • Engage: Download the Video Planning Guide

    • Bonus: Why Your Brand Needs Video (5 Ways to Stand Out in 2021)

  • 8

    VIRTUAL & IN-PERSON RECRUITING

    • Read: How Recruitment Has Changed

    • Watch: A Conversation with Enrollment Leaders About Recruitment

    • Engage: How Enrollment Leaders Can Think Like Rocket Scientists

    • Bonus: iSc Research White Paper

  • 9

    ASSESSING CANDIDATES

    • Read: Improving the Admission Process is the Goal

    • Watch: Developing an Inclusive and Anti-Bias Admission Process (Part 1)

    • Watch: Developing an Inclusive and Anti-Bias Admission Process (Part 2)

    • Engage: Discussion Questions to Help Improve the Admission Process

    • Engage: Read Two Student Files

    • Listen: Reducing Bias in the Admission Process

  • 10

    RETENTION & RE-ENROLLMENT

    • Read: Assessing Your Retention Operations

    • Watch: Understanding Retention And Re-Enrollment

    • Engage: Helpful Resources

    • Bonus: 12 Strategies Enrollment Catalyst

    • Bonus: Retention 101

  • 11

    ACTION PLANNING & FEEDBACK

    • Complete Course Feedback