Learning Pass Exclusive

Gain access to this course and all other courses available in Learning Pass for one low annual subscription. You must be an EMA Member to enroll in Learning Pass.

Course Curriculum

  • 1

    WELCOME

    • Read: Welcome & Course Objectives

    • Watch: Navigating Your EMA Course

    • Read: Meet Your Instructors

    • Engage: Complete the Course Pacing Guide

    • Discuss: Get To Know Your Cohort Participants

  • 2

    THE ENROLLMENT MANAGEMENT SPECTRUM

    • Read: The Difference Between Admission and Enrollment Management

    • Watch: Heather Hoerle Discusses The Enrollment Management Spectrum

    • Engage: Glossary of Key Terms

    • Bonus: International School Admission Industry Report
  • 3

    ADMISSIONS IN EAST ASIA: LOCAL TRENDS & TOPICS

    • Read: An Overview of Trends and Topics in East Asia

    • Watch: A Discussion About Local Trends in East Asia

    • Engage: Online and Community Resources

    • Bonus: Recommended Must Reads
  • 4

    EQUITY & INCLUSION

    • Read: Diversity, Equity, and Inclusion Key Concepts

    • Watch: A Conversation with Joshua Fritts

    • Engage: Inclusivity Walk Protocol Handout

    • Bonus: Further Reading and Questions For Consideration
  • 5

    PARTNERSHIP BETWEEN ENROLLMENT LEADERS & BUSINESS OFFICER

    • Read: The Business of Enrollment Management

    • Read: Why Customer Service Matters

    • Watch: The Partnership Between Enrollment Leaders and Business Officers

    • Engage: Setting Realistic and Measurable Goals

    • Engage: SMART Objectives

    • Bonus: Qualitative Study On The Feelings, Perceptions, Experiences and Expectations Of The CAG Community

    • Bonus: Additional Resources
  • 6

    OPTIMIZING YOUR WEBSITE FOR ADMISSIONS

    • Read: Who is Your Website For?

    • Watch: Website Marketing Best Practices

    • Engage: Download the Website Checklist

    • Bonus: Does Your Website Pass the Whofer Test?

    • Bonus: Brand & Identity Theory Podcast
  • 7

    CREATING ADMISSIONS VIDEOS FOR YOUR SOCIAL MEDIA & WEBSITE

    • Read: Why Video Works

    • Read: Two Types of Video Every School Should Make

    • Watch: How to Edit in the iMovie App

    • Bonus: Taking the Dogs for a Walk

    • Engage: Download the Video Planning Guide

    • Bonus: Why Your Brand Needs Video (5 Ways to Stand Out in 2021)
  • 8

    VIRTUAL & IN-PERSON RECRUITING

    • Read: How Recruitment Has Changed

    • Watch: A Conversation with Enrollment Leaders About Recruitment

    • Engage: How Enrollment Leaders Can Think Like Rocket Scientists

    • Bonus: iSc Research White Paper
  • 9

    ASSESSING CANDIDATES

    • Read: Improving the Admission Process is the Goal

    • Watch: Developing an Inclusive and Anti-Bias Admission Process (Part 1)

    • Watch: Developing an Inclusive and Anti-Bias Admission Process (Part 2)

    • Engage: Discussion Questions to Help Improve the Admission Process

    • Engage: Read Two Student Files

    • Listen: Reducing Bias in the Admission Process
  • 10

    RETENTION & RE-ENROLLMENT

    • Read: Assessing Your Retention Operations

    • Watch: Understanding Retention And Re-Enrollment

    • Engage: Helpful Resources

    • Bonus: 12 Strategies Enrollment Catalyst

    • Bonus: Retention 101
  • 11

    ACTION PLANNING & FEEDBACK

    • Engage: Complete the Course Feedback Form