Pricing Options:

If you are a member, please purchase this course at the Member Price. If you are not a member, please purchase this course at the Non-Member Price. Not a member? Contact members@enrollment.org to get started!

Course curriculum

  • 1

    WELCOME

    • Read: Welcome to the Course - Course Objectives (2min)

    • Watch: Navigating Your EMA Course (2min)

    • Read: Meet Your Instructors

    • Engage: Complete the Course Pacing Guide (10min)

    • Discuss: Share Your Goals for the Course (10min)

    • Engage: A Bit About You (10min)

    • Bonus: Look Good and Sound Good on a Video Call

    • Engage: Get Ready For Live Calls (5min)
  • 2

    THE ENROLLMENT MANAGEMENT SPECTRUM

    • Read: The Difference Between Admission and Enrollment Management

    • Watch: Heather Hoerle discusses the Enrollment Management Spectrum

    • Engage: Read Glossary of Key Terms

    • Bonus: Read the State of the International Enrollment Industry
  • 3

    ADMISSIONS IN EAST ASIA: LOCAL TRENDS & TOPICS

    • Read: An Overview of Trends and Topics in East Asia

    • Watch: A Discussion About Local Trends in East Asia

    • Engage: Online and Community Resources

    • Bonus: Recommended Must Reads
  • 4

    EXPLORING ENROLLMENT AT MY SCHOOL: SOUTHEAST ASIA

    • Read: What Does Enrollment Management Look Like?

    • Watch: The Core Competencies of an Enrollment Office

    • Engage: Interview a School Leader

    • Engage: Learn from Current Students
  • 5

    HEAD OF SCHOOL AS CHIEF ENROLLMENT EVANGELIST

    • Watch: Building Better Interviews (40min)

    • Engage: Discussion Building Better Interviews (10min)

    • Engage: Document Life at Your School

    • Bonus: How to Film & Edit for Instagram
  • 6

    EQUITY & INCLUSION

    • Read: Diversity, Equity, and Inclusion Key Concepts

    • Listen: A Conversation with Dr. Derrick Gay Regarding Anti-Racism

    • Engage: Gather Data at Your School

    • Bonus: How to Promote Racial Equity in the Workplace (Harvard Business Review)
  • 7

    PARTNERSHIP BETWEEN ENROLLMENT LEADERS & BUSINESS OFFICER

    • Read: The Business of Enrollment Management

    • Watch: Communicating With Families Regarding Finances and Enrollment

    • Engage: Download the Conversation Guide

    • Bonus: Financial Aid in Uncertain Times: Questions Every School Must Ask Today (Podcast)
  • 8

    OPTIMIZING YOUR WEBSITE FOR ADMISSIONS

    • Read: What is the Purpose of Your Website?

    • Watch: Website Marketing Best Practices

    • Engage: Observe / Infer / Analyze for Competitor Websites

    • Bonus: Does Your Website Pass the Whofer Test?

    • Bonus: Download the Admissions and Marketing Conversation Guide
  • 9

    CREATING ADMISSIONS VIDEOS FOR YOUR SOCIAL MEDIA & WEBSITE

    • Read: Types of Video You Should (and shouldn’t) Make Yourself

    • Watch: How to Make an Event Highlight Video on Your Phone

    • Engage: Download the Storyboard & Gear List

    • Bonus: Watch Sample School Videos
  • 10

    VIRTUAL & IN-PERSON RECRUITING

    • Read: Recruiting Best Practices

    • Watch: Panel Discussion With Enrollment Leaders

    • Engage: Download the Recruiting Checklist

    • Bonus: Download the Virtual Fair Checklist
  • 11

    ASSESSING CANDIDATES

    • Read: Assessment Best Practices

    • Watch: Developing an Inclusive and Anti-Bias Admission Process

    • Engage: File Reading Activity

    • Bonus: File Reading Roadmap
  • 12

    RETENTION & RE-ENROLLMENT

    • Read: Assessing Your Retention Operations

    • Watch: It’s All About Student Retention

    • Engage: Download the Retention Checklist

    • Bonus: Listen to Retention With Intention Podcast
  • 13

    ACTION PLANNING & FEEDBACK

    • Engage: Share Your Plans on the Discussion Board

    • Complete Course Feedback